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Successes:
The wheels for the case are integrated into the form. A left and right wheel cap are compression molded in the flash of every case, allowing the wheel detailing to be implemented for “free.” • Both a pull handle and a lift handle are designed into the case and lid. This solution is robust, cost effective and beautiful. • Branding is prominently and effectively integrated into the side of the unit. Integrated shoulder strap details are molded in for strength and aesthetic integration.

By establishing a design that begins with the needed shape, a cylinder, and adding material to establish the necessary functional detailing we crafted a stunning form that derives almost entirely from the functional features of the case.