Kids II had a fantastic idea for a new concept in Baby Activity Centers but did not have the internal resources to engineer the product and optimize it for manufacturing in time to take advantage of their business opportunity.

As a trusted development partner on multiple products IDEA LOGIC was able to work with Kids IIís team to optimize the design for manufacture. Stability and child safety were key issues in deriving the plan for the assembly. The design was a hybrid of factory assembly and end user assembly. The design saves labor for operations on the factory floor as well as making the assembly simple and obvious for the user on the living room floor.