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Challenge:
Hydrohoist is the leader in boat lifts but they needed a design that would establish their brand strength in the Personal Watercraft market.

Successes:
The combination of innovative functional features such as entry rollers, bow rollers, a replaceable keel guide with distinctive aesthetic detailing make this unit a “stand out” in the industry. Color choices were made that extend Hydrohoist’s brand recognition and reflect water sports. Form detailing was generated that agrees with a variety of aggressive watercraft styling and creates a new pallet of design language for Hydrohoist.